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Throughout this branding project we selected a brand and design a sub brand to work for the brands target market.

The concept behind the work was based on Autism, this influenced my fabric choices as some Autistic people have a stronger sense of touch than other people so I chose fabrics with textures that would feel interesting to the customer.

The packaging is simple and uses art work found within the concept, the simple design works for the brand along with the idea of the concept. By having simple designs with texture it will appeal to the senses within the autism spectrum. 

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